The machine should move the way you do.

Strength equipment designed and built by two brothers on Australia's Sunshine Coast, from locally sourced Australian steel, around the way a human joint actually travels. Now on gym floors in 24 countries.

Scroll
On Instagram

See it on Instagram.

Watch the machines being cut, welded, coated and installed on our Instagram, along with the moments worth sharing. It is the fastest way to see what is coming off the floor right now.

@citadelstrengthequipment
Ben Norris of Citadel Strength at the 2026 Gym Equipment Design Awards in Cologne, from a post shared by @gymequipmentdesign. Shared by @gymequipmentdesign View the post
The range

Eight machines. One workshop.

Every one of them is designed, cut, welded, coated and tested in Gympie, Queensland, then shipped to gym floors in 24 countries. Open any machine for its geometry, its footprint and what it is built to do.

View the full range
Made to order

Your gym. Your colours.

Because the powder coating and upholstery are done by trades a few minutes from our workshop, the frame colour is genuinely yours to choose, not a pick of three. Match your fit-out, your branding, or a charity colour for the floor.

Coated to any RAL code by Interpon, Dulux and Oxytech, with translucent finishes by Eastwood. Tell us the code and we will match it.

Colour previews are AI-generated renders shown on one photograph, and are a guide only, and the finish on a built machine can differ. Ask us for a physical sample before you commit a floor to a colour.

Selected: Citadel Orange
Citadel machine in the selected powder coat colour
Powder coat finish Citadel Orange
And the pads

Marine vinyl. Sailmaker's thread.

The upholstery is cut and covered by a trimmer minutes from the workshop, so the vinyl, the thread and the stitch are specified per machine the same way the frame colour is. We use Novatex Aspen, a marine-grade vinyl built for boat decks and commercial floors, stitched with Coats Dabond v138, the UV-treated bonded polyester that holds sails together. Sweat, sunlight and a chlorine wipe-down are the easy part of its working life.

Vinyl & thread Aspen Black / Orange Double stitch
Stitch: three finishes Trimmed to order
Selected: Double stitch

Vinyl: Novatex Aspen 28 colours
Selected: Aspen Black
Thread: Coats Dabond v138 19 colours
Selected: Orange

Seven of the Aspen colours also come in a coarser pebble grain, and the thread can be tonal or contrast in any of the three stitch finishes. Screen colour is a guide only, so ask us for a physical swatch before you commit a whole floor to one.

Colour previews are AI-generated renders shown on one photograph, and are a guide only, and the finish on a built machine can differ. Ask us for a physical sample before you commit a floor to a colour.

Why we started

Sixteen years spent fixing everyone else's machines.

Benjamin Norris spent sixteen years in the industry specialising in human biomechanics, and modifying almost every machine he ever trained on to make it move correctly. Citadel Strength exists so that nobody has to do that again.

Every machine is designed in-house and built by two brothers on the Sunshine Coast, from locally sourced Australian steel. Frame colour and upholstery are finished by local trades down the road, which is exactly why we can build yours in any colour you want.

Benjamin Norris, Founder
The brothers behind Citadel
The difference

Engineered from the joint out, not the frame in.

01

Biomechanically correct

The line of pull, resistance profile and pad angles are all designed to match how the body works. It is the entire reason the company exists.

02

Australian steel

Every Citadel machine uses Australian steel and is built to exceed Australian standards.

03

Rated beyond two tonnes

Every bearing and indexing pin is rated to over 2 tonnes, and our tolerances ensure nothing wobbles or comes loose on your gym floor.

04

Adjustable for everybody

Our machines have been tested on people from 142cm to 203cm.

16+
Years specialising in human biomechanics
8
Machines in the line, all designed in-house
20yr
Structural warranty on every frame
24
Countries served through our distributors
How it works

From enquiry to bolted down.

01

Tell us the floor

Your gym, your space, the machines you are missing. We will tell you honestly which machines earn their footprint.

02

Spec and colour

Choose frame colour and upholstery. You get a written quote with freight to your country included.

03

Built on the Coast

Cut, welded, coated and assembled in Queensland, then tested before it is palletised.

04

Shipped to you

Freighted worldwide, and handed to your local distributor where we have one, with install guidance either way.

On the record

People who train on them, talking about them.

5.0 Rated 5.0 from 1 review on Google

Trained on a Citadel machine, or bought one for your floor? A line on Google is the most useful thing you can do for us.

Review us on Google
Worldwide

Wherever your gym is, there is someone to talk to.

Australia

Ben Norris

The workshop: Sunshine Coast, Queensland

Profile & enquiry
United States

Brandon Beckrich

Citadel Strength distributor

Profile & enquiry
European Union

Stephan Entian

Citadel Strength distributor

Profile & enquiry
Korea

Jin Ung Mo

Citadel Strength distributor

Profile & enquiry
New Zealand

Muscle Dept.

Citadel Strength distributor

Profile & enquiry
Hong Kong

Savafit CRD

Citadel Strength distributor

Profile & enquiry
Kuwait · Saudi Arabia · Iraq

Faisal Alshammari

Citadel Strength distributor

Profile & enquiry
Swipe to see more
Backed

A warranty that assumes a commercial floor.

20yr

Structural

Every welded frame, for twenty years. Machines must be bolted to the floor as specified.

7yr

Moving parts

Bearings, bushes, pins and pivots: the parts that take the cycles, day in and day out.

1yr

Upholstery & coat

Pads and powder coat, covered for the first year against defects in workmanship.

Get started

Tell us about your floor.

Send through your gym, your country and the machines you want covered. We will come back with honest recommendations, a colour spec and a landed price, wherever in the world you are.

orders@citadelstrength.com.au

Biomechanically correct, plate-loaded strength equipment, designed and built from Australian steel and shipped worldwide.

orders@citadelstrength.com.au +61 466 582 866 17 Brisbane Road, Gympie QLD 4570, Australia

Explore

Business

Enquire about a machine