Partnerships

Represent Citadel in your territory.

We work with a small number of regional distributors: people who know their market, know equipment, and are already trusted by the gyms in it. If that is you, and we do not yet cover your territory, we would like to hear from you.

What we look for

A small network, chosen carefully.

01

You know the equipment

You can talk to a gym owner about resistance profiles and line of pull, not just price per unit. Our machines sell on how they move.

02

You own a territory

A defined market we do not already serve, where you have real relationships with gyms rather than a mailing list.

03

You can support after the sale

Freight, install guidance and being reachable when a gym has a question two years later. A twenty-year warranty needs someone local.

04

You want a floor, not a catalogue

The distributors who do best with us build a Centre of Excellence: a real floor where buyers can train on the machines before they order.

The partnership

What you get as a distributor.

01A protected territory
An exclusive, clearly defined market. We will not sign a second distributor over the top of you.
02Real margins
Distributor pricing with room to build a business, not a thin reseller markup on a made-to-order product.
03The brothers, directly
You deal with Benjamin and the workshop, not a sales layer. Spec questions get answered by the people who weld the frames.
04Excellence Centre support
Help standing up a floor where buyers can train before they order, the single biggest thing that closes a sale.
05The sales kit
Product photography, specifications and a printable catalogue in nine languages, behind the 20-year structural warranty.
What you are selling

Not a catalogue line, a fit-out. Distributors who do best with us put a floor together and let buyers train on it.

The process

From first email to first floor.

01

Get in touch

Send your market, your background in the industry and the gyms you already work with.

02

A real conversation

Ben talks it through with you: your territory, expected volumes and how you would represent Citadel.

03

Territory agreement

We define your market and distributor pricing, and hand over the brand assets and product library.

04

Your first floor

Your opening order, freight sorted, and support to get you started.

Already on board

Seven territories, seven partners.

Get in touch

Tell us about your market.

Send through your territory, your background in the industry and the gyms you already work with. Ben reads these himself.

orders@citadelstrength.com.au

Biomechanically correct, plate-loaded strength equipment, designed and built from Australian steel and shipped worldwide.

orders@citadelstrength.com.au +61 466 582 866 17 Brisbane Road, Gympie QLD 4570, Australia

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